Saturday, August 15, 2009

One Perfect time to Get a Band Booking

I got an email off Ted, a very excited new gig-getter this week. He´d just put down the phone after booking two gigs for his band at different venues in the space of 5 minutes.



The gigs were at venues Ted´s band have never played at before. Venues in fact they´d never even visited. What excited him so much was the fact that instead of punching the air and coming off the phone when he´d got the first booking (like he´d done in the past) he pushed on past that. He used his own momentum, the positive feelings he felt after that first booking to get a second booking somewhere else.



I´ve often thought over the years that in any kind of selling or marketing, one great time to pitch whatever you´re talking about is when you´re on the "crest of a wave". When you don´t need the booking so much , because you´ve just got another one somewhere else.

The great buzz you can get for short while when you´ve just booked a gig somewhere new can be harnessed. You can use it to achieve even more at that time.

You might want to try this if you haven´t already done so.



Anyhow, Ted didn´t say why he chose not to push on past two bookings on that selling session. Hopefully it wasn´t blind panic about the impending need to rehearse.

Which reminds me....

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