I got an email off Ted, a very excited new gig-getter this week. He´d just put down the phone after booking two gigs for his band at different venues in the space of 5 minutes.
The gigs were at venues Ted´s band have never played at before. Venues in fact they´d never even visited. What excited him so much was the fact that instead of punching the air and coming off the phone when he´d got the first booking (like he´d done in the past) he pushed on past that. He used his own momentum, the positive feelings he felt after that first booking to get a second booking somewhere else.
I´ve often thought over the years that in any kind of selling or marketing, one great time to pitch whatever you´re talking about is when you´re on the "crest of a wave". When you don´t need the booking so much , because you´ve just got another one somewhere else.
The great buzz you can get for short while when you´ve just booked a gig somewhere new can be harnessed. You can use it to achieve even more at that time.
You might want to try this if you haven´t already done so.
Anyhow, Ted didn´t say why he chose not to push on past two bookings on that selling session. Hopefully it wasn´t blind panic about the impending need to rehearse.
Which reminds me....
Music Consumers Are Pressing Pause On Paid Music Streaming
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[image: Music streaming]It wasn’t that long ago that music industry pundits
were saying that the business would prosper as soon as we hit 100 million
pai...
1 day ago
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