Whatever you think of some of the darker aspects of Facebook and privacy, there's no doubting the benefits of using it for band promotion.
Not least of all in terms of getting more people to your band bookings. It can be a great tool for getting the message out and interacting with the people who come to your gigs.Letting them know when you're playing, talking with afterwards etc.
No wonder really. Check out some of the numbers on this post which also gives a reasonable overview of other avenues open for band promotion via online music marketing. Many of these you'll be able to use to not just boost audience numbers at your gigs but in getting the band booking in the first place as well.
Playing gigs is arguably the number 1 method of band promotion, but any band without a reasonable online presence working alongside this is likely to be missing out in terms of numbers of approaches from venues for band bookings and also crowds pulled per gig....
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