We've all seen the ongoing headlines about headlines about bars closing every day because of the economic downturn. Some of these are obviously live music venues. So, the market for where you can play a band booking is likely to be shrinking isn't it?
Quite possibly. But it's not all doom and gloom.
Quite possibly. But it's not all doom and gloom.
Keep in mind the following:
1. Effective Band Promotion is more important now than ever beforeIt's becoming increasingly vital to know more about band promotion than your competition. Mastering this will make sure can stand out from the herd fighting for band bookings in those remaining venues which are open.
2. There are still plenty of band booking venues.You'll hear it argued that in "recession", venues will cut back on having live music or at least reduce gig nights. A few will for sure. In reality though, these will be the places that never had a crowd there in the first place.
To avoid becoming a "casualty" and closing down too, successful bars and pubs will more need a "Draw". Something to get people out from in front of the TV or Wii and into their venue. Without their point of difference (ie having live music on versus the bar down the road which doesn't) they will be MORE likely to fail not less.
3. Getting asked back for another band booking is simple and essentialReduced numbers of gig venues means you need to make sure you're getting repeat band bookings from as many places you play as possible. The keys are to ask for the next booking on gig night itself and ideally get more than just one further booking at a time.
4. If you can Succeed when times are tough you'll clean up when they're not
This is a key point I advise all my business clients on. When times are tough you need to improve every aspect of your business to stay profitable. From a band situation this means you look at everything from how much you pay for your guitar strings through to the quality of your band booking performance (see point 4 below). Make improvements everywhere you can.
2. There are still plenty of band booking venues.You'll hear it argued that in "recession", venues will cut back on having live music or at least reduce gig nights. A few will for sure. In reality though, these will be the places that never had a crowd there in the first place.
To avoid becoming a "casualty" and closing down too, successful bars and pubs will more need a "Draw". Something to get people out from in front of the TV or Wii and into their venue. Without their point of difference (ie having live music on versus the bar down the road which doesn't) they will be MORE likely to fail not less.
3. Getting asked back for another band booking is simple and essentialReduced numbers of gig venues means you need to make sure you're getting repeat band bookings from as many places you play as possible. The keys are to ask for the next booking on gig night itself and ideally get more than just one further booking at a time.
4. If you can Succeed when times are tough you'll clean up when they're not
This is a key point I advise all my business clients on. When times are tough you need to improve every aspect of your business to stay profitable. From a band situation this means you look at everything from how much you pay for your guitar strings through to the quality of your band booking performance (see point 4 below). Make improvements everywhere you can.
Once you're set up to prosper when times are tough your band booking success will be easy when the economy picks up again.
5. You need to Stand Out at every band bookingIt's never has it been more important to give each audience (and venue) a night to remember. This doesn't always mean playing naked or setting your drummer on fire when you play.Just think about how you can work some "events" and audience interaction into your shows. Aim for a "stand-out" moment or two that people will remember and tell others about when they wake with a hangover the next morning.
5. You need to Stand Out at every band bookingIt's never has it been more important to give each audience (and venue) a night to remember. This doesn't always mean playing naked or setting your drummer on fire when you play.Just think about how you can work some "events" and audience interaction into your shows. Aim for a "stand-out" moment or two that people will remember and tell others about when they wake with a hangover the next morning.
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