How to Promote Your Music Onstage

How to Promote your Music Onstage

How to Promote Your Music Onstage - 3 Keys

Knowing how to promote your music doesn't just come down to the marketing you do before and after your shows. 

There are important and very effective actions you should be taking onstage if you really want to promote your music successfully.

 

How to Promote your Music by Telling them Your Name

I don't know about you, but I've list count of the amount of times I've gone into a bar or club and seen an act onstage without any idea who it was I was watching. Don't make the same mistake these kind of bands make. make sure every person in every crowd you play to is in no doubt who you are.

You can do this via a large flag/poster at the back of the stage, a bass drum skin with your name on,  or band flyers or business cards scattered round the venue. Also, don't not be afraid to tell people who you are on mic. Remind them of your name at least once per set. At the start and end of sets are obvious opportunities for this.

 

How to Promote Your music by Selling it

OK, so you're onstage and people know the name of your band or act. How are you going to translate this into selling your music and converting some of tonight's gig crowd into fans?

You need to make sure an enthusiastic gig crowd can get hold of their own copies of your material.  Always try to agree at least  the availability of a small table somewhere at the gig venue where you can sell your CDs and other merchandise which will help promote your music.

Tell the crowd on mic, where this table is. More than once - but obviously don't overdo it.

Make sure your music is available as mp3s for purchase online on your website and social media. If you haven't done this you can try these guys

 

 

How to Promote Your Music by Playing Great Shows

Of course neither telling people who you are or where they can buy your songs and merchandise will help you promote your music if you disappoint onstage. You've got to compel them to take action and become fans by playing gigs they'll remember - and for the right reasons.

Rehearsing until you could play your material in your sleep, crafting and using set-lists with highs in all the right places, looking like your enjoying yourselves onstage and crucially - interacting with your audience will all set you apart the dime a dozen bands and acts out there.

More on how to promote your music onstage here