
Publicity, whether via the press or just your own newsletter, is obviously vital if you want your band to cut through the crowd and get noticed.
Here are 8 ideas for what you can talk about in any releases you make to the press or via your own publications (including your website or Myspace/Facebook pages).
1. Hometown of the act: Pretty simple, but you'd be amazed how many bands don't include this on the info they send out. Essential if you want people to book you - even if you're "just" playing covers
2. Date and circumstances of the band's formation : Don't be afraid to spice this up a little. You can include "why" the band was formed
3. Info on any previous bands members were in : Unless of course you're ashamed of them!
4. "Stories" : Any interesting little pieces of info about any band activities (gigging, recording, writing etc) and the way they go about them, which gives "personality" to the act
5. Song Info: Why it's about, why it was written. This info will help clarify point 6 below..
6. Musical Genre/Category of the band: Sometimes this is hard to define or you may be reluctant to label yourselves - but this does need to be clarified.
7. Gig Schedule - If you don't yet have many, call this "Next Gig"
8. Info on previous gigs - A good opportunity to use a great picture of the band in action
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