You might like some of the ideas in this post from Harmony Central about how to convert a "roused" gig crowd into fans. I love them.
Not sure how my other half will feel about it when I announce we need to start mixing with more hot women at gigs in order to build our fan base though..
Scroll through the whole thing if you need some help developing your Facebook or Twitter numbers - especially the script used by one band's front man...
Good stuff. I'm going to have to give some of these a try
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