Saturday, March 20, 2010

How to Get Gigs from Reluctant Venues


I wrote something in this month's Gig-Getter newsletter about the one method of getting gigs than many musicians overlook.

Namely, mailing (or emailing) a regular newsletter of their own to venues where they want to play.


I get more queries about how this method "could possibly work" from new bands than anything else I write about.

For everyone who can't see the point of making the effort to publish a one-pager every couple of months while their trying to fill their gig diary - I have a question.

How else will you continue to try to pitch those venues who initially say "Thanks but no thanks" when you first approach them for a gig?


I've used newsletters not only to get gigs when we needed them, but they've been responsible for literally £00,000s worth of business for my marketing company as well.

Don't think you band needs to have huge news to talk about. All you're doing is keeping your name in front of the venue and gently reminding them of why they should book you. The alternative when you're turned down is to either forget about the venue or try them again with another call 6 months or so down the line.

What happens if another band lets them down one night or there's a change of management in between times?

Try putting together a newsletter for yourself if you're not playing live as often as you like.
MS Publisher is a good a format as anything.

There are some more ideas via this link below




Power of Newsletters to get band gigs

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