Large marketing companies whose business it is to know what works and what doesn't, spend $000's analysing things like the best days of the week to try and sell or pitch their products.
The fact is, not all days of the week are created equal when it comes to the average attitude of your potential "buyers".
As far as gig venues are concerned, whether you're approaching them in person with a personal visit or trying to interest them on the phone, some days of the week will work better for you than others.
It's not only days of the week, but times of the day that can make big differences to whether or not you get the gig.
There's one main reason for this and its no different from when someone tries to sell you something. It boils down to have much time you feel you have available to listen. How open you are.
For venues, Thursdays, Fridays and the weekend are not generally good times to try and approach them. They should be busy and preoccupied with their daily trade. If they're not at that time of the week the chances are they won't be around long enough to become a regular venue for you.
Monday, Tuesday and Wednesday will prove to be your best days for targeting new venues for gigs. This is when the bookers will have more time to listen and will be able to think and plan ahead rather than managing the busy day to day affairs. Time-wise, leave it until after 2.30pm.
If you can't call in the afternoon (the best time in my experience), then do it after 6:00pm but early enough to avoid the main evening trade.
How to get gigs
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[image: Paul Wiltshire - Episode 546]In this week’s podcast episode, I sit
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