On the subject of Online Music Marketing (see last post), here's some useful ideas about getting more fans to your band booking. Specifically on the topic of Facebook for bands.
High audience numbers will often do more for you in terms of band promotion and getting asked back by the venue than playing well will. Especially if you know how to get the crowd going for it when you play.
Below are some useful tips around Facebook for bands and gig crowd numbers. Couple of things which struck me were:
1. Don't call the band booking an "Event", it's a "Party".
Big difference in the mind of the potential punter - and so the likelihood of them coming along
2. Get your long term fans to invite ALL their Facebook friends and show them HOW to do it
Not least of all that they should be inviting their friends to a "Party" not an "event" - as per point 1. above
3. If you're charging for tickets, increase this and include a "Free" CD in the cover price
CDs can be great band promotion tools for you - and doing this means everyone leaves the show with an advert for you. Even if there's no charge for tickets you could offer free (or discounted?) CDs at the show - if you don't want/can't easily sell them.
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