Here's some food for thought re getting your band or act noticed. Am especially a fan of point 6 where the writer recommends sending out press releases to advertise your forthcoming gigs.
Here's why I think they're great for bands:
1. Press Releases don't cost you anything
Not even postage when you email them. Contrast this with the expense of advertising
2. They're focused
Assuming you get the name of the correct person to email (phone to check prior to emailing), you won't be spraying info about your band in the hope that someone somewhere who can give you some publicity might just spot it. Just make sure you don't waste your time sending releases out to irrelevant publications. make sure there's a legitimate connection between the publication. For example the gig or someone in the band is in or from their region if it's a regional publication)
3. Appearances in the press give real credibility
In a way that advertising or even your own website will not. This is because readers will perceive you must be successful/a big deal if someone else is writing about you through choice. No matter that many times publications will use your exact words when you send them a press release... Anyhow, here's the link I mentioned:
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