Before we get on to today's tip, make sure you really have done everything you can to secure those last minute December bookings this year. Have a look at this Last minute Xmas Band booking post first.
When you've done that,today's tip is simply to check out your competition.
Yes, really.
If you're going to be one of those rare bands who actually fill out their gig dairies with more band bookings than they can play (and you can, trust me on this), you'll want to know all about the other bands or acts in the same genre as you who are playing your target area or region.
Google "originals rock band Detroit", or "Covers band Birmingham" depending on what you're playing. "Band for hire Detroit" or "party band Birmingham" and you take some time today to have a look at these other acts. Your "competition" if you like.
How do they describe themselves on their websites? What sort of material do they play (any cover material ideas you might be able to use there?)If they have mp3s on line how do they sound and how are they different to your own act?
Do they have a "Gigs" section on their website? If so, take note of the venues they're playing and add them to your own list of target venues for when the time comes to start trying to make your 2012 band bookings.
Keep in mind, as well as finding useful info such as gig venues, what you're trying to do here is to get a picture of how your band compares with the others who will be competing essentially the same gigs.
Later, you can look at using what you learn from this activity to create a strong identity and points of difference for your own act.
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