Rather than rely solely on a 3rd party like a music agency/agent or band management you might want to think about this quote:
"No one cares more about your music than you do"
This is from Heather McDonald writing yesterday in About.com.
She worked in A&R at major labels like Atlantic and Elektra so presumably she knows what she's talking about as far as band marketing is concerned.
I came to the same conclusion about who would have the best look after the gigging interests of our band years ago when my semi-pro band were originally struggling to get gigs. We were desperate for someone to bail us out and get bookings for us.
At the time I reasoned that as far as band managers and agents are concerned they may have the venue contacts and marketing skills - but these can be found or learnt.
Ultimately for most bands trying to make an initial name for themselves or semi-pros/weekend warriors, no-one will be as motivated to protect your interests as you are yourself.
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