I must have missed this post from one of my favourite blogs when it was first published earlier this month.
Check out point number seven in particular here where the writer talks about making 3 versions of a song available.
This technique could be easily used to keep up the interest of your fans even if all you do is play gigs part time at weekends.
Different versions of any song could be messaged as links via Twitter, Facebook, emailed to a subscriber base or just as downloads from your website.
Even if you're a covers band you could keep fans in the loop as you're learning new material by letting them hear (or even see by using video) how rehearsals are developing. Record and "release" different versions from live gigs and even work on a cleaner or extended "Studio" version.
Then if you gig your own material of course there's always making money with these different versions. Whatever your situation this could be another way of staying in touch with your gig crowd in between gigging in a particular venue or region.
Some interesting food for thought here...
Music 3.0: 10 Music Marketing Ideas
How to get the crowd going AT Gigs
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