I read another mention of something I've long subscribed to in terms of getting gigs and marketing your band in general. Namely that you don't give out your demo (or press kit) unless it's asked for.
Why is this?
After all, hasn't every one of us seen some people who give out their business cards like confetti, to everyone they meet. In the hope of course that someone (anyone?) will buy what they're peddling.
The danger with doing this if you're using a CD as a demo is that you risk a venue making a decision about you without knowing all the facts. Without you first selling them on what's in it for them. The crowd (or couple of car loads) you'll pull into their bar or club or the exclusivity for example(maybe you don't play anywhere else in their town). Whatever it is that makes you different from the hoards of other bands beating a path to their door.
If the demo gets into someone else's hands at the venue before the decision-maker you run the risk the most important person will never even hear you. They won't even know you send the demo.
To use a demo (or press kit) to successfully get band gigs you should only send it to venues that sales people would call "qualified".
That's to say, people who have heard your pitch and expressed an interest in you. Just make sure all contact details and at least one strong testimonial are on the CD itself..
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