Are Band Gigs the No1 method of Band Marketing?

Or maybe, are they an end in themselves?

Here's yet more weight to the argument that gigging itself is what music success is all about for bands and solo artists now in the digital age.

For the majority of professional and big name acts, the real money is being made on live gigs.

Point 1 on the post above recommends giving away free samples of your music in order to get people to your shows. If you're one of those still worried about giving their creations away for no profit, you'll see we're reminded that:

"Nothing sells music better than hearing the music itself" ...

It used to be that live shows were simply a method of promoting the new CD. Now the whole thing has kind of reversed into:

"Music is the calling card, the live show is the product"

For the semi-pro and aspiring gigging amongst us, what's the benefit?

The growth in the number of people watching pro & name act gigs stimulates the overall gigs market and drives the need for acts in the smaller venues.