Picture the scene: the club manager is putting the finishing touches to the New Year's decorations ready for the big night.
He's sold all the tickets and is looking forward to a great New Year's eve with lots of happy party-goers filling his tills on the biggest night of the year.
Suddenly the phone rings at the venue. It's the guitarist from the band due to play tomorrow night. He apologetically tells the venue manager that the singer has a throat infection, lost his voice and they won't be able to do the gig. Can you imagine the panic?
Where's any venue going to turn when they're in this predicament? They might ring an agency who may or may not have an act spare for New year's eve.
They will certainly check they're files for details on any other bands who they may have used before or who may have contacted them.
If your band is up for a gig at short notice can you see how useful it would be to have been sending this venue a regular monthly newsletter and in particular adding the phrase "Some dates in December still available" to the one which you sent early this month?
Can you imagine the leverage you'd have with the size of your fee in cases like these? What about the potential for future gigs at this venue now you've helped them out in their time of need.....
How to Get Gigs
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